Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven. But if you think TikTok is just a fad for Generation Z, think again. The largest demographic of TikTok users is between the ages of 16 and 24. The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players. ![]() ![]() ![]() TikTok is the newest trend in social media with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users.
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